Stop doing the heavy lifting. Start managing it.
Generative AI is ready to handle your time-consuming tasks. Don't compete with it - lead it. Master the skills to manage the AI workforce with SMU Academy.
Up to 90% Funding Available
SkillsFuture Eligible Courses
Stop being the worker. Become the Architect.
In just 6 modules, learn to delegate your "heavy lifting" to Gen AI across Marketing, HR, and Productivity.
This isn't just about using tools; it's about building a digital workforce that handles the grind while you handle the strategy.
A Practical Approach to Generative AI
Transform from an observer to an AI pilot in 2 days.
Your Outcomes:
Speak the language of AI with confidence.
Navigate the top text, image, and video tools.
Build real projects with industry-standard AI software.
Identify exactly how AI is driving today’s tech landscape.
Prompt Engineering – Conversational AI & Design
Stop asking. Start commanding. Master the art of the perfect prompt.
Your Outcomes:
Master advanced prompt techniques for perfect AI outputs.
Design custom conversational AI tools for your specific business goals.
Gain hands-on skills to build AI applications that work instantly.
Transition from a casual user to a professional AI architect.
Applications for Business Productivity & HR
Delegate the busywork. Lead the productivity revolution.
Your Outcomes:
Automate repetitive office tasks to save hours every day.
Master AI for hyper-fast presentations, spreadsheets, and meetings.
Integrate AI into business processes for a massive competitive edge.
Build a custom action plan to scale productivity across your team.
Application of Gen AI in Digital Marketing
Scale your impact. Out-market the competition without the extra effort.
Your Outcomes:
Build high-engagement marketing strategies in seconds.
Personalize customer experiences at scale using AI.
Optimize campaigns with smart assistants to drive higher ROI.
Navigate marketing AI tools ethically to protect your brand.
Application of Gen AI in Learning Management
Rewrite the rules of education. Build the classroom of the future.
Your Outcomes:
Personalize learning for every student or employee automatically.
Build full curriculums and training materials in seconds.
Automate administrative tasks to spend more time on high-level strategy.
Master AI-driven assessments for any subject or age group.
Responsible Use and Ethical Management of Gen AI
Become the guardian of the tech. Lead AI integration with authority.
Your Outcomes:
Lead with the gold standard for responsible AI use.
Deploy AI systems that are fair, transparent, and fully compliant.
Solve real-world ethical dilemmas and shut down AI risks before they start.
Build a secure enterprise framework that protects your data and your brand.
> 500+ professionals and 200+ companies have already upgraded with us.
Fill out the form below to speak with a consultant, or register for a specific module above.
Who will benefit from this Certification:
Business
professionals
Entrepreneurs and Business Owners
Aspiring AI
Professionals
Mid-Careerists
Compliance and
risk officers
Trainers, curriculum designers, educators,
L&D professionals
Digital Transformation Managers
in the corporate or public sector
Staff seeking to responsibly use Generative AI in communications,
customer support, finance, HR, and
project management.
Why Pursue Generative AI Certification with SMU Academy & Straits Interactive?
500+ Professionals have completed our course
200+ Companies
Trained
Comprehensive Curriculum
Developed AI-Tutor to supplement training
Hands-on
Training
Industry-leading Instructors
Community Benefits
TESTIMONIALS
Hear from our participants
Meet our Instructors
Kevin Shepherdson
Kevin, founder and CEO of Straits Interactive, leads ASEAN's largest network of privacy professionals, the Data Protection Excellence (DPEX) Network. An expert in data privacy and governance, he authored
99 Privacy Breaches to Beware Of
and serves as the official APAC trainer for IAPP and OCEG.
Founder and CEO
Straits Interactive
Alvin Toh
As Co-Founder and Chief Marketing Officer of Straits Interactive, Alvin drives marketing strategy, awareness and partner relationships for the company as well as the Data Protection Excellence Network’s privacy and data protection community.
CMO and Co-founder
Straits Interactive
Celine Chew
Celine, a Certified Information Privacy Manager (CIPM) and Head of Learning and Development at Straits Interactive, focuses on helping teams embrace change through behavioral insights and learning. She provides training for Data Protection Officers (DPOs) and companies, driving digital transformation in data protection and governance.
Head of L&D
Straits Interactive
Sam Williams
After studying Computer Science at Robert Gordons University, Sam ventured into technology and innovation. Sam began his career in major Oil companies, providing Unix support, managing global IT projects, and overseeing offshore IT infrastructure and CCTV systems.
Head, Innovation & Platform Development
Straits Interactive
Certification Fee &
Government Subsidies
SINGAPORE CITIZEN < 40 YRS OLD PERMANENT RESIDENT LTVP+
SELF-SPONSORED
$3,924
(After SSG Funding 70%)
company-SPONSORED
SME
$1,524
(After SSG Funding 70% +
ETSS Funding 20%)
company-SPONSORED
NON-SME
$3,924
(After SSG Funding 70%)
SINGAPORE CITIZEN
> 40 YRS OLD
SELF-SPONSORED
$1,524
(After SSG Funding 70% +
MCES Funding 20%)
company-SPONSORED
SME
$1,524
(After SSG Funding 70% +
ETSS Funding 20%)
company-SPONSORED
NON-SME
$1,524
(After SSG Funding 70% +
ETSS Funding 20%)
INTERNATIONAL
PARTICIPANT
SELF-SPONSORED
$13,080
(No Funding)
company-SPONSORED
SME
$13,080
(No Funding)
company-SPONSORED
NON-SME
$13,080
(No Funding)
STILL NOT SURE?
Frequently Asked Questions
Are there course fee subsidies available?
Yes. Self-Sponsored Singapore Citizens above 40 years old: 70% SSG Funding + 20% MCES FundingSelf-Sponsored Singapore Citizens below 40 years old / Permanent Resident / LTVP + Holders: 70% SSG Funding
SME-Sponsored Singapore Citizens above 40 years old: 70% SSG Funding + 20% MCES Funding
SME-Sponsored Singapore Citizens below 40 years old/ Permanent Residents / LTVP+ Holders: 70% SSG Funding + 20% ETSS Funding
SME-Sponsored Singapore Citizens above 40 years old: 70% SSG Funding + 20% MCES Funding
Non-SME-Sponsored Singapore Citizens below 40 years old/ Permanent Residents / LTVP+ Holders: 70% SSG Funding.
Can I use SkillsFuture Credits to pay for the remaining course fee after funding?
Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit for these courses.
Please note that this Advanced Certificate is not eligible for “Additional SkillsFuture Credit (Mid-Career Support)’.
You will only be able to use available credits from ‘SkillsFuture Credit’ and ‘One-off SkillsFuture Credit Top-Up
Additionally, A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Are there any prerequisites for this course?
This programme is suitable for beginners with no prerequisites.
What happens if I miss a session or class?
According to SMU's Course Policy ,participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive the digital certificate issued by Singapore Management Participants who are not able to meet theminimum attendance requirement of 75% will not be eligible for assessments.
If a participant anticipates needing to be absent, it is recommended thatthey notify SMU in advance to seek guidance on whether they will still meetthe minimum attendance requirements.
Please visit https://academy.smu.edu.sg/smua-policiesfor details regarding Substitution, Transfer, and Cancellation Policies.
Do I need to enrol in all the modules at once, or can I take individual modules at my own pace?
You can sign up for the modules individually and complete them at your own pace. However, to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection by SMU, participants must:
Achieve a minimum of 75% attendance for each module, and- Pass the associated assessment for all six modules within three years.
What certifications will I receive upon completing the course?
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection issued by Singapore Management University.
How does a company benefit from equipping employees with AI expertise?
By upskilling employees in AI, companies can:
Boost Innovation: AI-trained employees can innovate in automation, analytics, and personalised experiences.
Increase Efficiency: Employees can automate repetitive tasks, improving overall productivity.
Enhance Decision-Making: AI skills allow teams to leverage data-driven insights for more informed decisions.
Stay Competitive: With AI being a driver of growth across industries, an AI-empowered workforce ensures a company remains competitive and forward-thinking.
Cut Costs: AI reduces operational costs by automating tasks and optimising workflows, leading to more sustainable business practices.
