The future belongs to those who embrace Gen AI's transformative power. Upskill for a career boost and harness the most in-demand skills in today’s dynamic world.
ADVANCED CERTIFICATE IN GENERATIVE AI, ETHICS, AND DATA PROTECTION
Up to 90% Funding Available
SkillsFuture Eligible Courses
From Foundational to Advanced Gen AI Courses with SMU Academy
Get accredited in your Gen AI learning journey, from beginner to advanced levels.
Pick a course to suit your needs, or complete all 6 modules for an Advanced Cert in Generative AI, Ethics and Governance.
A Practical Approach
to Generative AI
A great starting point for beginners: Get a clear understanding of AI’s capabilities and why it’s the driving force of today’s technological landscape.
Learning Outcomes:
Key concepts of AI and Gen AI
Various tools for different Generative AI types: text, audio, image, and video.
Guided hands-on experience generating outputs with AI software in the market
Prompt Engineering -
Conversational AI and Design
Gain immediate hands-on skills to design and implement conversational AI applications, and master effective prompt techniques to build effective AI tools that are instantly applicable to your objectives.
Learning Outcomes:
Conversational AI fundamentals and applications
Prompt engineering techniques
How to design prompts to create AI tools for your business needs.
Applications of Generative AI - Business Productivity and Human Resource
Streamline workflows, automate repetitive tasks, save time and improve outcomes in the office. Professionals will also learn actionable strategies to integrate AI into your business processes and gain a competitive edge in your industry.
Learning Outcomes:
How Generative AI can be applied in business and HR
Confidence in using AI tools for presentations, spreadsheets, chat, webinars, and more into the organisation.
Develop an action plan to integrate AI for improved productivity.
Application of Generative AI
in Digital Marketing
Deliver marketing impact with reduced effort by using Gen AI as your smart assistant. Enhance customer engagement, optimise campaigns, and deliver personalised experiences at scale to out-market your competitors.
Learning Outcomes:
How to use AI to create engaging marketing strategies ethical considerations and responsible use of AI in marketing.
Confidently navigate the different AI tools in the market to drive your objectives.
Application of Generative AI
in Learning Management
Transform how education is delivered and personalise learning experiences for your learners. Educators, as well as L&D and HR departments, will benefit from understanding how to harness Gen AI to change the classroom of the future.
Learning Outcomes:
How to streamline and automate administrative tasks
How to Use AI for training materials, curriculum development, and assessment.
How to personalise AI for different age groups, subjects, and scenarios to improve learner outcomes.
Responsible Use and Ethical Management of Generative AI
Lead AI integration responsibly within the organisation by learning to address critical aspects of using AI ethically. This module covers bias, transparency, privacy, security, and ethical decision-making for the enterprise.
Learning Outcomes:
Ethical principles for responsible Generative AI use.
Strategies to develop and deploy Gen AI systems that prioritise fairness and comply with regulatory standards.
Apply ethical frameworks to real-world AI scenarios and how to mitigate AI-related ethical risks.
Learn to effectively use Gen AI for Business Productivity, Learning Management and Digital Marketing - in just 2 days.
Tailored for professionals across all industries. Gain the tools and insights to harness AI and maximise your company’s efficiency and results.
By submitting this form, you are deemed to have given your consent to Straits Interactive to collect, use and disclose your personal data for the purposes of processing your registration for this course, and obtaining your feedback.
You have confirmed that the personal data entered on this form is accurate, complete and valid.
Straits Interactive respects your privacy and your rights under the Personal Data Protection Act, and has strict internal policies of how your personal data is collected, used or disclosed.
View our Data Protection Notice at: https://bit.ly/straits-dp-notice
Who will benefit from this Certification:
Business
professionals
Entrepreneurs and Business Owners
Aspiring AI
Professionals
Mid-Careerists
Compliance and
risk officers
Trainers, curriculum designers, educators,
L&D professionals
Digital Transformation Managers
in the corporate or public sector
Staff seeking to responsibly use Generative AI in communications,
customer support, finance, HR, and
project management.
Why Pursue Generative AI Certification with SMU Academy & Straits Interactive?
500+ Professionals have completed our course
200+ Companies
Trained
Comprehensive Curriculum
Developed AI-Tutor to supplement training
Hands-on
Training
Industry-leading Instructors
Community Benefits
TESTIMONIALS
Hear from our participants
Meet our Instructors
Kevin Shepherdson
Kevin, founder and CEO of Straits Interactive, leads ASEAN's largest network of privacy professionals, the Data Protection Excellence (DPEX) Network. An expert in data privacy and governance, he authored
99 Privacy Breaches to Beware Of
and serves as the official APAC trainer for IAPP and OCEG.
Founder and CEO
Straits Interactive
Alvin Toh
As Co-Founder and Chief Marketing Officer of Straits Interactive, Alvin drives marketing strategy, awareness and partner relationships for the company as well as the Data Protection Excellence Network’s privacy and data protection community.
CMO and Co-founder
Straits Interactive
Celine Chew
Celine, a Certified Information Privacy Manager (CIPM) and Head of Learning and Development at Straits Interactive, focuses on helping teams embrace change through behavioral insights and learning. She provides training for Data Protection Officers (DPOs) and companies, driving digital transformation in data protection and governance.
Head of L&D
Straits Interactive
Sam Williams
After studying Computer Science at Robert Gordons University, Sam ventured into technology and innovation. Sam began his career in major Oil companies, providing Unix support, managing global IT projects, and overseeing offshore IT infrastructure and CCTV systems.
Head, Innovation & Platform Development
Straits Interactive
Certification Fee &
Government Subsidies
SINGAPORE CITIZEN < 40 YRS OLD PERMANENT RESIDENT LTVP+
SELF-SPONSORED
$3,924
(After SSG Funding 70%)
company-SPONSORED
SME
$1,524
(After SSG Funding 70% +
ETSS Funding 20%)
company-SPONSORED
NON-SME
$3,924
(After SSG Funding 70%)
SINGAPORE CITIZEN
> 40 YRS OLD
SELF-SPONSORED
$1,524
(After SSG Funding 70% +
MCES Funding 20%)
company-SPONSORED
SME
$1,524
(After SSG Funding 70% +
ETSS Funding 20%)
company-SPONSORED
NON-SME
$1,524
(After SSG Funding 70% +
ETSS Funding 20%)
INTERNATIONAL
PARTICIPANT
SELF-SPONSORED
$13,080
(No Funding)
company-SPONSORED
SME
$13,080
(No Funding)
company-SPONSORED
NON-SME
$13,080
(No Funding)
STILL NOT SURE?
Frequently Asked Questions
Are there course fee subsidies available?
Yes. Self-Sponsored Singapore Citizens above 40 years old: 70% SSG Funding + 20% MCES FundingSelf-Sponsored Singapore Citizens below 40 years old / Permanent Resident / LTVP + Holders: 70% SSG Funding
SME-Sponsored Singapore Citizens above 40 years old: 70% SSG Funding + 20% MCES Funding
SME-Sponsored Singapore Citizens below 40 years old/ Permanent Residents / LTVP+ Holders: 70% SSG Funding + 20% ETSS Funding
SME-Sponsored Singapore Citizens above 40 years old: 70% SSG Funding + 20% MCES Funding
Non-SME-Sponsored Singapore Citizens below 40 years old/ Permanent Residents / LTVP+ Holders: 70% SSG Funding.
Can I use SkillsFuture Credits to pay for the remaining course fee after funding?
Yes. For self-sponsored Singaporeans aged 25 years old and above, you can use your SkillsFuture Credit for these courses.
Please note that this Advanced Certificate is not eligible for “Additional SkillsFuture Credit (Mid-Career Support)’.
You will only be able to use available credits from ‘SkillsFuture Credit’ and ‘One-off SkillsFuture Credit Top-Up
Additionally, A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme.
Are there any prerequisites for this course?
This programme is suitable for beginners with no prerequisites.
What happens if I miss a session or class?
According to SMU's Course Policy ,participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive the digital certificate issued by Singapore Management Participants who are not able to meet theminimum attendance requirement of 75% will not be eligible for assessments.
If a participant anticipates needing to be absent, it is recommended thatthey notify SMU in advance to seek guidance on whether they will still meetthe minimum attendance requirements.
Please visit https://academy.smu.edu.sg/smua-policiesfor details regarding Substitution, Transfer, and Cancellation Policies.
Do I need to enrol in all the modules at once, or can I take individual modules at my own pace?
You can sign up for the modules individually and complete them at your own pace. However, to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection by SMU, participants must:
Achieve a minimum of 75% attendance for each module, and- Pass the associated assessment for all six modules within three years.
What certifications will I receive upon completing the course?
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection issued by Singapore Management University.
How does a company benefit from equipping employees with AI expertise?
By upskilling employees in AI, companies can:
Boost Innovation: AI-trained employees can innovate in automation, analytics, and personalised experiences.
Increase Efficiency: Employees can automate repetitive tasks, improving overall productivity.
Enhance Decision-Making: AI skills allow teams to leverage data-driven insights for more informed decisions.
Stay Competitive: With AI being a driver of growth across industries, an AI-empowered workforce ensures a company remains competitive and forward-thinking.
Cut Costs: AI reduces operational costs by automating tasks and optimising workflows, leading to more sustainable business practices.
